Retention tells you whether the people who join your community actually stay. You can have the best growth numbers in the world, but if members leave as fast as they join, you’re running on a treadmill.Documentation Index
Fetch the complete documentation index at: https://apetopia.mintlify.app/llms.txt
Use this file to discover all available pages before exploring further.
Open in Apetopia →
Go directly to this feature in your dashboard.
What retention measures
Retention tracks the percentage of members who remain active over time after joining. It answers the question: of everyone who joined in a given period, how many are still here (and still active) 7, 30, or 90 days later?How to read retention data
Retention is shown as a percentage for different time windows:| Window | What it tells you |
|---|---|
| 7-day retention | Did new members stick around past the first week? |
| 30-day retention | Are they becoming regular members? |
| 90-day retention | Are they truly part of the community long-term? |
What good retention looks like
There’s no universal benchmark — it depends heavily on the type of community. That said:- 7-day retention above 50% is a strong signal that your onboarding is working
- 30-day retention above 30% means you’re building a real community, not just collecting members
- Consistent drops at a specific window (like everyone leaving after day 7) points to a specific moment in the member experience that needs fixing
Improving retention
If retention is low, the most common causes are:- No onboarding — new members don’t know what to do or where to go
- No regular activity — members check back and find nothing happening
- Mismatch of expectations — what they joined for isn’t what they found