Campaigns

Create time-limited campaigns to drive specific actions in your community.

Campaigns are short-term initiatives with a defined start date, end date, and goal. They’re more flexible than a Referral Program — you can use them to drive invites, boost engagement, promote an event, or any other specific action you want your community to take.

Open in Apetopia →

Go directly to this feature in your dashboard.

Campaign types

Type	Best for
Invite Drive	Getting members to bring in new people
Engagement Boost	Increasing message activity and participation
Event	Promoting a specific event or moment
Custom	Anything that doesn’t fit the above

Creating a campaign

1. Go to Growth → Campaigns
2. Click New Campaign
3. Fill in the details:
   • Name — what you’re calling it
   • Type — choose the category that best fits
   • Description — explain the campaign to your team
   • Goal — what success looks like (e.g. “Invite 5 friends”)
   • Reward — what participants can earn
   • Start and end dates — the campaign window
4. Click Create

Managing campaigns

The Campaigns page shows all your campaigns with their current status:

• Active — running right now
• Upcoming — scheduled but not started yet
• Ended — completed campaigns for reference

You can delete any campaign from the list.

Campaigns vs. Referral Programs

Think of Campaigns as the broader category and Referral Programs as one specific type. Campaigns can track any kind of community action; Referral Programs are specifically tied to invite counts with a progress bar and goal tracker.

Run campaigns around natural community milestones — hitting 1,000 members, a server anniversary, a product launch. The momentum of a milestone makes campaigns more effective.